About

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About Cocoa Beach Main Street

Where Downtown Meets the Ocean

Cocoa Beach Main Street (CBMS) is a 501(c)(3) nonprofit organization dedicated to revitalizing and promoting Downtown Cocoa Beach as a vibrant, economically strong, and culturally rich destination. Since our designation in 2014 by the State of Florida’s Division of Historical Resources, CBMS has led efforts in economic development, historic preservation, and district-wide improvements.

As a proud member of the Main Street America network, CBMS follows a proven four-point approach: Economic Vitality, Design, Promotion, and Organization. This framework empowers us to align with both local stakeholders and national leaders to support small business growth, attract investment, and drive sustainable development.

What We Do

  • Strengthen the Local Economy through targeted business support, entrepreneurial outreach, and district-wide planning.

  • Build Partnerships with small businesses, property owners, civic leaders, and tourism professionals to create a unified vision for the downtown area.

  • Promote Cultural Events and unique experiences that attract visitors while enriching the lives of residents.

  • Enhance Public Spaces through beautification projects, signage, accessibility improvements, and preservation of the district’s historic charm.

We work hand-in-hand with local and regional leaders to support Cocoa Beach’s identity as both a beachside escape and a thriving economic hub. With every initiative, Cocoa Beach Main Street aims to foster a walkable, livable, and investable community.

 

Meet the board

 

Kenne Wells - Executive Director

Born and raised in Lakeland, Florida. Has 1 daughter, and 5 grandchildren. Cocoa Beach resident since 2010.

Owner/operator of Coastal Market from 2011-2023.

I have always believed that if you love where you live, you should take an active role as part of the community. Give back and help make it better now and for the future. 

Cocoa Beach Main Street’s mission is community and downtown businesses economic vitality. I am proud to represent this amazing organization. 

In my spare time I enjoy family, friends, listening to live music, time at the beach and traveling. Grateful.

Debi Roth

Debi Roth born in Brevard County and is a Broker / CO-Owner of Veterans Realty of Brevard with her Husband Joe also a Native Floridian from Cocoa Beach.

Licensed Realtor in Florida and New York  over 35 years. In her spare time enjoys teaching Water Aerobics,  Acting in our local Theatre "Surfside Playhouse" and volunteering her time and talents with Cocoa Beach Mainstreet.

 
 

Joanie Iaco - President

Joanie Iaco has been part of the Cocoa Beach community since 2006, initially as a part-time resident and now proudly living here full-time. A licensed Real Estate Agent with Engel & Völkers, Joanie brings a strong commitment to community involvement and local business support.

With over 15 years of Rotary membership—14 in Bluffton, SC, and now with the Cocoa Beach Rotary—she strongly believes in giving back to the community you live in. As the current Vice President of Cocoa Beach Main Street, Joanie is dedicated to helping local businesses remain vibrant and thrive. Passionate about preserving the charm and vitality of Cocoa Beach, she looks forward to continuing to serve and support the city’s growth and success.